TY  - BOOK
AU  - Aaker,David
ED  - ProQuest (Firm)
TI  - Three threats to brand relevance: strategies that work 
T2  - Jossey-Bass short format series
AV  - HD69.B7 A25 2013
PY  - 2013///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Technological innovations
KW  - Electronic books
N1  - Includes bibliographical references; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1166314
ER  -