Aaker, David. <br/><br/>
Three threats to brand relevance  strategies that work /  [electronic resource] : 
David Aaker. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  2013. 
 - v, 43 p. 
 - Jossey-Bass short format series .
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9781118658031 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Technological innovations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / A25 2013