TY  - BOOK
AU  - Nufer,Gerd
ED  - ProQuest (Firm)
TI  - Ambush marketing in sports: theory and practice 
T2  - Routledge sports marketing
AV  - GV716 .N84 2013
U1  - 796.06/9 23
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Sports
KW  - Marketing
KW  - Corporate sponsorship
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1157744
ER  -