Nufer, Gerd. <br/><br/>
Ambush marketing in sports  theory and practice /  [electronic resource] : 
Gerd Nufer. 
 - New York :  Routledge,  c2013. 
 - xiv, 157 p. :  ill. 
 - Routledge sports marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780203371282 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.<br/>Corporate sponsorship.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>GV716  / .N84 2013 
<br/><br/><label>Dewey Class. No.: </label>796.06/9