Fischer, Bill.

Reinventing giants how Chinese Global Competitor Haier has changed the way big companies transform / [electronic resource] : Bill Fischer, Umberto Lago and Fang Liu. - San Francisco, Calif. : Jossey-Bass, c2013. - 1 online resource (xi, 288 p.) : ill., chart.

Includes index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9781118602294 (electronic bk.)


Haier (Corporation)


Household appliances industry--Management--China--Case studies.
International business enterprises--Management.--China


Electronic books.

HD9971.5.E544 / .F573 2013

338.768380951