Arthur Asa Berger <br/><br/>
Media and communication research methods:  an introduction to qualitative and quantitative approaches 
Arthur Asa Berger 
 - 1st. 
 - Thousand Oaks, Calif.  Sage Publications  2000 
<br/><br/><label>ISBN: </label>9780585386164 
<br/><br/><label>Dewey Class. No.: </label>302.23  / 4220