Belch, George E. <br/><br/>
Advertising and promotion:   an integrated marketing communications perspective 
Belch, George E. 
 - 8th. 
 - Boston  McGraw-Hill Irwin  2009 
<br/><br/><label>ISBN: </label>9780071284400  
<br/><br/><label>Dewey Class. No.: </label>659.1  / 4212