Strategic management of health care organizations [electronic resource] /
Peter M. Ginter, W. Jack Duncan, Linda E. Swayne.
- 7th ed.
- San Francisco, Calif. : John Wiley & Sons/Jossey-Bass, c2013.
- xi, 463 p. : col. ill.
Rev. ed. of: Strategic management of health care organizations / Linda E. Swayne, W. Jack Duncan, Peter M. Ginter. 6th ed. c2008.
Includes bibliographical references and index.
The nature of strategic management -- Understanding and analyzing the general environment and the health care environment -- Service area competitor analysis -- Internal environmental analysis and competitive advantage -- Directional strategies -- Developing strategic alternatives -- Evaluation of alternatives and strategic choice -- Value adding service delivery strategies -- Value adding support strategies -- Communicating the strategy and developing action plans.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.