Philip Kotler <br/><br/>
Marketing 3.0 :  from products to customers to the human spirit 
Philip Kotler 
 - 1st. 
 - New Jersey  John Wiley & Sons  2010 
<br/><br/><label>ISBN: </label>9786612687501 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 4153