Kenneth E. Clow <br/><br/>
Integrated advertising, promotion, and marketing communications 
Kenneth E. Clow 
 - 4th. 
 - Upper Saddle River, N.J.  Pearson  2010 
<br/><br/><label>ISBN: </label>9780138157371  
<br/><br/><label>Dewey Class. No.: </label>659.1  / 4099