TY  - BOOK
AU  - Forman,Janis
ED  - ProQuest (Firm)
TI  - Storytelling in business: the authentic and fluent organization 
AV  - HD30.3 .F667 2013
U1  - 658.4/5 23
PY  - 2013///
CY  - Stanford, Calif.
PB  - Stanford Business Books, an imprint of Stanford University Press
KW  - Communication in management
KW  - Case studies
KW  - Business communication
KW  - Electronic books
N1  - Includes bibliographical references and index; Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1124458
ER  -