Forman, Janis. <br/><br/>
Storytelling in business  the authentic and fluent organization /  [electronic resource] : 
Janis Forman. 
 - Stanford, Calif. :  Stanford Business Books, an imprint of Stanford University Press,  2013. 
 - xiii, 287 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780804784955 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management--Case studies.<br/>Business communication--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .F667 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4/5