Philip Kotler <br/><br/>
Test item file:  principles of marketing 
Philip Kotler 
 - 1st. 
 - Englewood Cliffs, N.J.  Prentice Hall  2002 
<br/><br/><label>ISBN: </label>1195039258 
<br/><br/><label>Dewey Class. No.: </label>658  / 3845