Philip Kotler <br/><br/>
Marketing management Instructor's Manual 
Philip Kotler 
 - 1st. 
 - Upper Saddle River, N.J.  Prentice Hall  2000 
<br/><br/><label>ISBN: </label>9780321067692 
<br/><br/><label>Dewey Class. No.: </label>658  / 3836