TY  - BOOK
AU  - Simakova,Elena
ED  - ProQuest (Firm)
TI  - Marketing technologies: corporate cultures and technological change 
T2  - Routledge studies in innovation, organization, and technology
AV  - HD58.8 .S576 2013
U1  - 381 23
PY  - 2013///
CY  - London, New York
PB  - Routledge
KW  - Organizational change
KW  - Electronic commerce
KW  - Technological innovations
KW  - Economic aspects
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index; The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1092741
ER  -