Marketing technologies corporate cultures and technological change / [electronic resource] :
Elena Simakova.
- London ; New York : Routledge, 2013.
- xvi, 185 p.
- Routledge studies in innovation, organization, and technology ; v. 25 .
- Routledge studies in innovation, organization and technology ; 25. .
Includes bibliographical references and index.
The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.