Potter, W. James. <br/><br/>
Arguing for a general framework for mass media scholarship  [electronic resource] / 
W. James Potter. 
 - Los Angeles :  Sage,  c2009. 
 - xxii, 394 p. 
<br/><br/>Includes bibliographical references (p. 326-366) and indexes. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--History.<br/>Mass media--Research--Methodology.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P91.3  / .P682 2009 
<br/><br/><label>Dewey Class. No.: </label>302.23072