Leading edge marketing research 21st-century tools and practices / [electronic resource] :
editors, Robert Kaden, Gerald Linda, Melvin Prince.
- Thousand Oaks, Calif. : SAGE Publications, c2012.
- xix, 483 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research.
Consumption (Economics)--Research.
Electronic books.
HF5415.2 / .L383 2012
658.8/3