TY  - BOOK
AU  - Powell,Guy R.
ED  - ProQuest (Firm)
TI  - Marketing calculator: measuring and managing return on marketing investment 
AV  - HF5415.13 .P685 2008
PY  - 2008///
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
KW  - Electronic books
N1  - Includes bibliographical references (p. [277]-281) and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=1014788
ER  -