Powell, Guy R. <br/><br/>
Marketing calculator  measuring and managing return on marketing investment /  [electronic resource] : 
Guy R. Powell. 
 - Singapore ;  Hoboken, NJ :  John Wiley & Sons (Asia),  2008. 
 - xiv, 288 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [277]-281) and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Cost effectiveness.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P685 2008