TY  - BOOK
AU  - Berger,Arthur Asa
ED  - ProQuest (Firm)
TI  - Media research techniques
AV  - P91.3 .B386 1998
U1  - 302.23/072 21
PY  - 1998///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Textbooks
KW  - Electronic books
N1  - Includes bibliographical references (p. 167-168) and indexes; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=997016
ER  -