The handbook of marketing research uses, misuses, and future advances / [electronic resource] :
edited by Rajiv Grover, Marco Vriens.
- Thousand Oaks : Sage Publications, c2006.
- xi, 705 p. : ill.,.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.