Ferguson, Sherry Devereaux.

Communication planning an integrated approach / [electronic resource] : Sherry Devereaux Ferguson. - Thousand Oaks : Sage, c1999. - xiv, 262 p. : ill. - Sage series in public relations ; v. 1 . - Sage series in public relations ; v. 1. .

Includes bibliographical references (p. 221-242) and indexes.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Communication planning.
Public relations.


Electronic books.

P95.815 / .F47 1999

302.2