TY  - BOOK
AU  - Govoni,Norman A.P.
ED  - ProQuest (Firm)
TI  - Dictionary of marketing communications
AV  - HF5412 .G68 2004
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Communication in marketing
KW  - Dictionaries
KW  - Marketing
KW  - Electronic books
N1  - Includes bibliographical references (p. 245-247); Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=996589
ER  -