Govoni, Norman A. P. <br/><br/>
Dictionary of marketing communications  [electronic resource] / 
Norman A. Govoni. 
 - Thousand Oaks, Calif. :  Sage,  c2004. 
 - v, 249 p. 
<br/><br/>Includes bibliographical references (p. 245-247). 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Dictionaries.<br/>Marketing--Dictionaries.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5412  / .G68 2004