TY  - BOOK
AU  - Shrum,L.J.
ED  - ProQuest (Firm)
TI  - The psychology of entertainment media: blurring the lines between entertainment and persuasion 
AV  - HF5827.9 .P78 2012
U1  - 659.101/9 23
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Subliminal advertising
KW  - Advertising
KW  - Psychological aspects
KW  - Mass media
KW  - Persuasion (Psychology)
KW  - Manipulative behavior
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=958619
ER  -