TY  - BOOK
AU  - Rodgers,Shelly
AU  - Thorson,Esther
ED  - ProQuest (Firm)
TI  - Advertising theory
T2  - Routledge communication series
AV  - HF5821 .A384 2012
U1  - 659.101 23
PY  - 2012///
CY  - New York, NY
PB  - Routledge
KW  - Advertising
KW  - Industrial publicity
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=957708
ER  -