Advertising theory  [electronic resource] / 
edited by Shelly Rodgers and Esther Thorson. 
 - 1st ed. 
 - New York, NY :  Routledge,  2012. 
 - xxix, 614 p. 
 - Routledge communication series .
 - Routledge communication series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Industrial publicity.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5821  / .A384 2012 
<br/><br/><label>Dewey Class. No.: </label>659.101