Andrew Harrison

Business Environment in a Global Context / Andrew Harrison. - Oxford : Oxford University Press, 2010. - XXVII, 394 p. : ill. ; 25 cm.

PART ONE: THE CHANGING NATURE OF THE BUSINESS ENVIRONMENT; 1. Introduction to the Business Environment; Appendix to Chapter 1: The Basic Economics of Markets; 2. The Globalization of Business; 3. The Regional Business Environment (Sub-National Regions); 4. The National Business Environment; 5. The International Business Environment; PART TWO: KEY DIMENSIONS OF THE BUSINESS ENVIRONMENT; 6. Business Models in Contrasting Cultures; 7. Business Ethics and Corporate Responsibility; 8. Internationalization of Business in a Changing Environment; 9. Markets, Competition and Regulation; 10. Technological Change; 11. International Risk; 12. Key Themes in the Business Environment: Concluding Comments; PART THREE: THE GEOPOLITICAL CONTEXT; 13. Towards a New Europe; 14. Contrasting Developments in the Americas; 15. Asia's Economic Potential; 16. Africa's Struggle for Reform

This is the first textbook on the business environment written specifically for postgraduate courses, providing the theoretical rigour and international focus required. Harrison firmly sets the business environment in the context of changes in the global economy, making the book particularly appropriate for international students.

9780199214006 

338.7