Scudder, Virgil,  1950- <br/><br/>
World class communication  how great CEOs win with the public, shareholders, employees, and the media /  [electronic resource] : 
Virgil Scudder with Ken Scudder. 
 - Hoboken, N.J. :  Wilely,  c2012. 
 - xviii, 218 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. The essentials of successful communication -- pt. 2. Vital constituencies -- pt. 3. The media factor -- pt. 4. Public appearances -- pt. 5. The world outside -- pt. 6. It's crunch time. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9781118286975 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Communication in organizations.<br/>Public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD30.3  / .S39 2012 
<br/><br/><label>Dewey Class. No.: </label>658.4/5