George E Belch <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective 
George E Belch 
 - 9th. 
 - New York  McGraw-Hill Irwin  2012 
<br/><br/><label>ISBN: </label>9780071314404 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 2782