Tom Duncan <br/><br/>
Driving brand value:  using integrated marketing to manage profitable stakeholder relationships 
Tom Duncan 
 - 1st. 
 - New York  McGraw-Hill  1997 
<br/><br/><label>ISBN: </label>9780786308224 
<br/><br/><label>Dewey Class. No.: </label>658.82  / 2675