Robert W. Bly <br/><br/>
The copywriter's handbook:  a step-by-step guide to writing copy that sells 
Bly, Robert W. 
 - 3rd. 
 - New York  Henry Holt  2005 
<br/><br/><label>ISBN: </label>9780805078046 
<br/><br/><label>Dewey Class. No.: </label>808.06  / 2610