TY - BOOK AU - Heath,Robert ED - ProQuest (Firm) TI - Seducing the subconscious: the psychology of emotional influence in advertising AV - HF5822 .H37 2012 U1 - 659.101/9 23 PY - 2012/// CY - Chichester, West Sussex, Hoboken, NJ PB - Wiley KW - Advertising KW - Psychological aspects KW - Emotions KW - Electronic books N1 - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=879008 ER -