Consumer behavior women and shopping / [electronic resource] :
Women and shopping.
Patricia Huddleston, Stella Minahan.
- 1st ed.
- [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
- 1 electronic text (132 p.) : digital file.
- Consumer behavior collection .
- Consumer behavior collection. .
Includes bibliographical references (p. 113-128) and index.
1. An introduction to women and shopping -- 2. Women and shopping in America -- 3. Women and place -- 4. Shopping as a life skill -- 5. Shopper types -- 6. The shopping experience and how to improve it -- 7. Implications and conclusions -- Notes -- References -- Index.
Access restricted to authorized users and institutions.
What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
9781606491683 (electronic bk.)
10.4128/9781606491683 doi
2 BEP
Women consumers--Psychology.--United States Shopping--Social aspects--United States. Consumer behavior--United States.
Women Shopping Consumer socialization Social shopping Experiential shopping Hedonic Utilitarian Shopping malls Mothers and daughters