TY  - BOOK
AU  - Gray,Jonathan
ED  - ProQuest (Firm)
TI  - Show sold separately: promos, spoilers, and other media paratexts 
AV  - PN1992.8..A32 G73 2010
U1  - 659.1/9302234 22
PY  - 2010///
CY  - New York
PB  - New York University Press
KW  - Advertising
KW  - Television programs
KW  - Social aspects
KW  - Motion pictures
KW  - Marketing
KW  - Paratext
KW  - Intertextuality
KW  - Mass media and culture
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=865489
ER  -