Gray, Jonathan <br/><br/>
Show sold separately  promos, spoilers, and other media paratexts /  [electronic resource] : 
Jonathan Gray. 
 - New York :  New York University Press,  2010. 
 - xi, 247 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Television programs--Social aspects.<br/>Advertising--Motion pictures--Social aspects.<br/>Television programs--Marketing--Social aspects.<br/>Motion pictures--Marketing--Social aspects.<br/>Paratext.<br/>Intertextuality.<br/>Mass media and culture.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN1992.8..A32  / G73 2010 
<br/><br/><label>Dewey Class. No.: </label>659.1/9302234