Hayden, Craig,  1972- <br/><br/>
The rhetoric of soft power  public diplomacy in global contexts /  [electronic resource] : 
Craig Hayden. 
 - Lanham, Md. :  Lexington Books,  2012. 
 - vii, 300 p. 
 - Lexington studies in political communication .
 - Lexington studies in political communication. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780739142608 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>International relations.<br/>Diplomacy.<br/>Communication in politics.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JZ1305  / .H39 2012 
<br/><br/><label>Dewey Class. No.: </label>327.2