TY  - BOOK
AU  - Oswald,Laura R.
ED  - ProQuest (Firm)
TI  - Marketing semiotics: signs, strategies, and brand value 
AV  - HF5415.122 .O78 2011
PY  - 2012///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Communication in marketing
KW  - Semiotics
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=834719
ER  -