Facebook marketing an hour a day / [electronic resource] :
Chris Treadaway, Mari Smith.
- 2nd ed.
- Indianapolis, Ind. : John Wiley & Sons, c2012.
- xxii, 338 p. : ill. (chiefly col.).
- Serious skills .
- Serious skills. .
Includes bibliographical references and index.
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
9781118225868 (electronic bk.)
Facebook (Electronic resource)
Internet marketing. Social networks--Computer network resources.