TY - BOOK AU - Cunningham,Jane AU - Roberts,Philippa ED - ProQuest (Firm) TI - Inside her pretty little head: a new theory of female motivation and what it means for marketing AV - HF5415.32 .C86 2006 U1 - 658.80082 22 PY - 2006/// CY - London PB - Cyan KW - Marketing KW - Brand name products KW - Women consumers KW - Electronic books N1 - Includes bibliographical references (p. 241-242); Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=798406 ER -