TY  - BOOK
AU  - Cunningham,Jane
AU  - Roberts,Philippa
ED  - ProQuest (Firm)
TI  - Inside her pretty little head: a new theory of female motivation and what it means for marketing 
AV  - HF5415.32 .C86 2006
U1  - 658.80082 22
PY  - 2006///
CY  - London
PB  - Cyan
KW  - Marketing
KW  - Brand name products
KW  - Women consumers
KW  - Electronic books
N1  - Includes bibliographical references (p. 241-242); Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=798406
ER  -