Cunningham, Jane, 1969-

Inside her pretty little head a new theory of female motivation and what it means for marketing / [electronic resource] : Jane Cunningham and Philippa Roberts. - London : Cyan, 2006. - 247 p. : ill.

Includes bibliographical references (p. 241-242).


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Marketing.
Brand name products.
Women consumers.


Electronic books.

HF5415.32 / .C86 2006

658.80082