TY  - BOOK
AU  - Rossi,Peter E.
AU  - Allenby,Greg M.
AU  - McCulloch,Robert E.
ED  - ProQuest (Firm)
TI  - Bayesian statistics and marketing
AV  - HF5415.2 .R675 2006
PY  - 2006///,c2005
CY  - Chichester, England
PB  - J. Wiley
KW  - Bayesian statistical decision theory
KW  - Marketing research
KW  - Mathematical models
KW  - Marketing
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=792774
ER  -