Rossi, Peter E.  1955- <br/><br/>
Bayesian statistics and marketing  [electronic resource] / 
Peter E. Rossi, Greg  M. Allenby, Robert McCulloch. 
 - Reprinted with corrections. 
 - Chichester, England :  J. Wiley,  2006,c2005. 
 - x, 348 p. :  ill. 
 - Wiley series in probability and statistics .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780470863688 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Bayesian statistical decision theory.<br/>Marketing research--Mathematical models.<br/>Marketing--Mathematical models.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .R675 2006