Harry Beckwith <br/><br/>
The invisible touch:  the four keys to modern marketing 
Harry Beckwith 
 - 1st. 
 - New York  Warner Books  2000 
<br/><br/><label>ISBN: </label>9780446524179 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 1810