Philip Kotler <br/><br/>
Marketing management 
Philip Kotler 
 - 11th. 
 - Upper Saddle River, N.J.  Pearson Education International  2003 
<br/><br/><label>ISBN: </label>9780130497154 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 1784