Stan Rapp <br/><br/>
MaxiMarketing:  the new direction in advertising, promotion, and marketing strategy 
Stan Rapp 
 - 1st. 
 - New York  McGraw-Hill  1987 
<br/><br/><label>ISBN: </label>9780070511910 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 1771