TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Allenby,Greg M.
ED  - ProQuest (Firm)
TI  - Perspectives on promotion and database marketing: the collected works of Robert C Blattberg 
AV  - HF5415.126 .B53 2010
PY  - 2010///
CY  - Singapore
PB  - World Scientific
KW  - Blattberg, Robert C.,
KW  - Database marketing
KW  - Electronic books
N1  - Includes bibliographical references; pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=731226
ER  -