TY  - BOOK
AU  - Alserhan,Baker Ahmad
ED  - ProQuest (Firm)
TI  - The principles of Islamic marketing
AV  - HF5475.I74 A47 2011
U1  - 658.80088/297 22
PY  - 2011///
CY  - Burlington, Vt.
PB  - Gower
KW  - Markets
KW  - Islamic countries
KW  - Commerce
KW  - Electronic books
N1  - Includes index; Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=714096
ER  -