Alserhan, Baker Ahmad. <br/><br/>
The principles of Islamic marketing  [electronic resource] / 
Baker Ahmad Alserhan. 
 - Burlington, Vt. :  Gower,  c2011. 
 - xiii, 204 p. 
<br/><br/> Includes index. 
<br/><br/>Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9781409428947 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markets--Islamic countries.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Islamic countries--Commerce.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5475.I74  / A47 2011 
<br/><br/><label>Dewey Class. No.: </label>658.80088/297